Information Technology Challenge communication systems

Software is changing the world and does not stop at the agricultural industry. Smartphones and all other communication equipment from consumer electronics are inspiring examples for future communication systems within the agricultural technologies. Increasing demands of the customers and small development personnel resources together with more and more complex systems motivate the industry to go into co-operations. A new awareness in terms of co-operation and competition comes up. Modern farmers and contractors expect not only equipment, but also process-orientated integrated solutions from the ag-industry. Integrated solutions consist more and more of software-components and -bundles, which require a new setup of the sales and service inside the ag-industry.